HINT: I am going to assume that by block you mean a string of positive length. In that case $00(00)^*$ generates any block of zeroes, and $1(11)^*$ generates any block of ones.
Suppose that the langage were instead the set of words over $\Sigma$ in which zeroes and ones alternate. There are clearly four types of word in the language: those that begin and end with $0$, those that begin and end with $1$, those that begin with $0$ and end with $1$, and those that begin with $1$ and end with $0$. The regular expression $(01)^*$ generates all of the third type, and the regular expression $(10)^*$ generates all of the fourth type, so $(01)^*+(10)^*$ covers the words that begin and end with different characters. What about the first type? They can be got with $(01)^*0$, and the second type with $(10)^*1$. Thus, $(01)^*+(10)^*+(01)^*0+(10)^*1$ generates the desired language.
What you want is very similar, except that you want blocks to alternate rather than single zeroes and ones. You know how to get single zeroes and ones to alternate, and you know how to get the right kinds of blocks; all you have to do is combine the two properly.