I have memorized the Euler product formula but don't actually understand the proof of it given in the Wikipedia and in several books.
The formula I am referring to is $$\varphi(n) = n\prod_{p\mid n}\left(1-\frac{1}{p}\right),$$ where $\varphi$ is the Euler totient function.
Is there a particularly intuitive alternative proof? Failing that, can anyone explain the proof, say the one given on Wikipedia here, perhaps by providing motivation for the key steps?