Note that $\max(x_1,x_2,\dots,x_n)=\max(x_1,\max(x_2,\dots,x_n))$. In addition, note that
$$\begin{align}
\int_0^1\int_0^1\max(x,y)\,dx\,dy&=\int_0^1\left(\int_0^y y\,dx+\int_y^1 x\,dx\right)\,dy\\\\
&=\int_0^1 \left(\frac12+\frac12 y^2\right)\,dy
\end{align}$$
Now, we can write
$$\begin{align} \int_0^1 \max(x_1,x_2,\dots,x_n)\,dx_1&=\int_0^1 \max(x_1,\max(x_2,\dots,x_n))\,dx_1\\\\
&=\int_0^{\max(x_2,\dots,x_n)}\max(x_2,\dots,x_n)\,dx_1+\int_{\max(x_2,\dots,x_n)}^1x_1\,dx_1\\\\
&=\frac12 +\frac12\left(\max(x_2,\dots,x_n)\right)^2
\end{align}$$
Then, observe that
$$\begin{align}
\frac{1}{k}\int_0^1 \left(\max(x_k,\dots ,x_n)\right)^{k}\,dx_k&=\int_0^{\max(x_{k+1},\dots ,x_n)}\left(\max(x_{k+1},\dots ,x_n)\right)^k\,dx_k+\int_{\max(x_{k+1},\dots ,x_n)}^1 x_k^k\,dx_k\\\\
&=\frac{1}{k}\left(\frac{k}{k+1}\left(\max(x_{k+1},\dots,x_n)\right)^{k+1}+\frac{1}{k+1}\right)\\\\
&=\frac{1}{k(k+1)}+\frac{1}{k+1}\left(\max(x_{k+1},\dots,x_n)\right)^{k+1}
\end{align}$$
Proceeding inductively, we find that
$$\begin{align}
\int_0^1\cdots \int_0^1 \max(x_1,x_2,\dots,x_n)\,dx_1\cdots dx_n&=\frac1{(2)(1)}+\frac{1}{(3)(2)}+\frac{1}{(4)(3)}+\cdots +\frac{1}{(n+1)(n)}\\\\
&=\sum_{k=1}^n \frac{1}{k(k+1)}\\\\
&=\sum_{k=1}^{n}\left(\frac{1}{k}-\frac{1}{k+1}\right)\\\\
&=\frac{n}{n+1}
\end{align}$$