The q-shifted factorial is defined as $(a;q)_n := (1-a)(1-aq)\ldots(1-aq^{n-1})$. It is supposed to be an analog of the Pochhammer symbol, or falling factorial: $x(x-1)\ldots(x-n+1)$. But the formulas do not seem to agree in format! (Moreover, whoever writes about this topic usually assumes unconsciously that the reader already is familiar with the notation, thereby turning a simple topic into a mess of formulas)
I think I have a correct interpretation for how these two are analogous, replacing $a$ with $q$, but am not clear as to the details. Since $(1-q^r) = [r]_q (1-q)$, aren't a bunch of factors $1/(1-q)$ hidden? And what about the $x$?
Please clarify the correct meaning of this analogy.