This may seem like a pretty pointless proof, at least on the surface, but I suspect there's some subtlety in the way the author's defined things here. (It may even appear circular at first, considering that the logarithm is often introduced as the inverse of the exponential function. Saying that, it can be derived the other way round, and this can sometimes be enlightening.)
A rigorous proof for integer exponents is very straightforward indeed, and follows simply from the definition of the exponential function (of arbitrary base). For arbitrary exponents, things get slightly more complicated. I present a more complete proof below.
So, let us suppose that the author began by defining the (natural) logarithm function,
$$\ln a = \int_1^a \frac{dx}{x} .$$
We can then prove the addition property of logarithms, $\ln (ab) = \ln a + \ln b$, by considering
$$
\ln (ab)
= \int_1^{ab} \frac{1}{x} \; dx
= \int_1^a \frac{1}{x} \; dx \; + \int_a^{ab} \frac{1}{x} \; dx
=\int_1^{a} \frac{1}{x} \; dx \; + \int_1^{b} \frac{1}{t} \; dt
= \ln (a) + \ln (b)
$$
(See this Wikipedia page for reference.)
The exponential function can of course be defined as the inverse of the logarithm, i.e.
$$exp(ln(a)) = a$$
Now, to prove the property of exponentials, $e^{u+v} = e^u e^v$, we start as follows.
$$\text{Let}\ u = \ln a, v = \ln b .$$
Then, using this property of logarithms and the definition of the inverse, consider
$$e^{u+v} = e^{\ln a + \ln b} = e^{\ln (ab)} = ab = e^u e^v .\ \square$$
That should hopefuly be straightforward enough to follow. There are of course other equivalent definitions of $exp$ and $ln$. (You can for example define the Taylor series of $exp$, use the Cauchy product, and then simplify, but that's slightly trickier.)