This is a portion of one of the questions in Evan's PDE book. Let $H: \mathbb{R}^n \to \mathbb{R}$ be defined by $H(p) = \frac{1}{r}|p|^r,$ for $1 < r < \infty$. I want to show that $$L(q) = H^{*}(q) = \sup_{p \in \mathbb{R}^n}\left\{q \cdot p - H(p)\right\} = \frac{1}{s}|q|^s, \text{ for all } p, q \in \mathbb{R}^n, \text{ where } \frac{1}{s} + \frac{1}{r} = 1$$
Clearly the supremum will occur when $p$ and $q$ are parallel, so i've been trying to show that $\sup_{a \in \mathbb{R}}\left\{a|q|^2 - \frac{a^r}{r}|q|^r\right\} = \frac{1}{s}|q|^s$, and I feel like i'm close, but I can't seem to find the next step.