For any edge $e$ we put an additional vertex $v_e$ on it and direct the created par of sub-edges away from it. Now we pump in exactly $2$ units of flow through that vertex. Remember that the sub-edges are directed, so all that flow has to exit through the vertices of $V$.
Now, for any subgraph $H \subset G$ the total out-flow from $V$ has to be at least $2|E(H)|$, because each $v_e$ pumps in $2$ units of flow. Thus, whatever happens, the average outflow per vertex is at least $\frac{2|E(H)|}{|V(H)|}$. In other words, if we were to bound the out-flow of all vertices $v \in V$ by $z$, then for the flow to be possible, we have to have $z \geq \frac{2|E(H)|}{|V(H)|}$. In particular that has to be satisfied even if $H$ is the densest subgraph of $G$.
On the other hand, suppose that $z = \frac{2|E(H)|}{|V(H)|}$ where $H$ is the densest subgraph of $G$. Will this be enough to make such a flow possible? To check this, we instead upperbound the outflow from $v \in V$ by $z$, construct a maximum flow given the constraints, and see if it matches the $2|E(G)|$ value.
To see that it is indeed possible to construct such a flow, make $2$ copies of each $v_e$ and $z$ copies of each $v \in V$, and use cliques $K_{2,z}$ to connect all these copies. Now, check that the Hall's condition is satisfied, i.e., for any set of vertices corresponding to edges $v_e$, its set of neighbors is exactly the set of vertices of $V$ incident to the relevant edges. Because of how we picked $z$, the set of neighbors is always big enough. The matching gives you the flow. With some more work (eg. use fractional matchings), this will be true also if $z$ is not an integer.
I hope this helps $\ddot\smile$
