If we have two groups $G,H$ the construction of the direct product is quite natural. If we think about the most natural way to make the Cartesian product $G\times H$ into a group it is certainly by defining the multiplication
$$(g_1,h_1)(g_2,h_2)=(g_1g_2,h_1h_2),$$
with identity $(1,1)$ and inverse $(g,h)^{-1}=(g^{-1},h^{-1})$.
On the other hand we have the construction of the semidirect product which is as follows: consider $G$,$H$ groups and $\varphi : G\to \operatorname{Aut}(H)$ a homomorphism, we define the semidirect product group as the Cartesian product $G\times H$ together with the operation
$$(g_1,h_1)(g_2,h_2)=(g_1g_2,h_1\varphi(g_1)(h_2)),$$
and we denote the resulting group as $G\ltimes H$.
We then show that this is a group and show many properties of it. My point here is the intuition.
This construction doesn't seem quite natural to make. There are many operations to turn the Cartesian product into a group. The one used when defining the direct product is the most natural. Now, why do we give special importance to this one?
What is the intuition behind this construction? What are we achieving here and why this particular way of making the Cartesian product into a group is important?