The square root function $s(x)=\sqrt{x}$ is continuous, and so
$s:([0,\infty),{\cal B})\mapsto ([0,\infty),{\cal B})$ is measurable,
where ${\cal B}$ is the Borel $\sigma$-field on $[0,\infty)$.
Let $\lambda$ be Lebesgue measure on $([0,\infty),{\cal B})$
and $\mu$ the image of $\lambda$ under the map $s$. Then change
of variables tells us that $\mu$ has a density with respect to $\lambda$, i.e.,
$\mu(B)=\int_B 2x\,\lambda(dx)$. In particular, if $\lambda(B)=0$ then $\mu(B)=0$.
Because $A:=E\cap [0,\infty)$ is Lebesgue measurable there exist
$A_1,A_2\in{\cal B}$ so that $A_1\subseteq A\subseteq A_2$ and
$\lambda(A_2\setminus A_1)=0.$ In particular, $\mu(A_2\setminus A_1)=0$.
Since $s^{-1}(A_i)\in {\cal B}$ for $i=1,2$ and $s^{-1}(A_1)\subseteq s^{-1}(A)
\subseteq s^{-1}(A_2)$ this shows that $s^{-1}(A)$ is Lebesgue measurable
since
$$\lambda(s^{-1}(A_2)\setminus s^{-1}(A_1))=\lambda(s^{-1}(A_2\setminus A_1))
=\mu(A_2\setminus A_1)=0.$$
Similarly, $s^{-1}(E\cap (-\infty,0))$ is Lebesgue measurable, and taking the union
we find that $E^2$ itself is Lebesgue measurable.