I am reading Algebraic Topology by E.H.Spanier and in the proof of the Thom-Gysin map for disc bundles (on page 260) he says that $p : E \to B $ is a deformation retraction. I do not understand how this is the case. How do we view $B$ as a subspace of $E$ in the first place ? And then how does $p$ become a deformation retraction ?
Also please advise some reference where I could learn basic properties of disc/sphere bundles. Thanks.
Edit : Here is the statement of the assumption part of Theorem 5.7.11 (in whose proof the statement appears) : Let $(\xi,U_\xi)$ be an oriented q-sphere bundle with base B and projection $\dot{p}=p|_\dot{E}:\dot{E} \to B$. Here $(E,\dot{E})$ is a fiberbundle pair with fiber $(D^{n+1},S^n)$ and $p: E \to B $ is the projection map.