Operator norm of positive operator. I'm studying Reed and Simon's "Methods of Modern Mathematical Physics" Vol. 1 (http://www.math.bme.hu/~balint/oktatas/fun/notes/Reed_Simon_Vol1.pdf).
In the proof of the square root lemma (p.196) they use the equation
$\|I-A\|=\sup\limits_{|\varphi|=1}|((I-A)\varphi,\varphi)|,$
where $A$ is a bounded positive operator on a Hilbert space $\mathcal{H}$ and $I$ is the identity operator in $\mathcal{H}$. 
I understand that for any bounded operator $T$, the Cauchy-Schwarz imequality implies that
$\|T\|\geq\sup\limits_{|\varphi|=1}|(T\varphi,\varphi)|$.
But I am not able to prove the other inequality. Under what hypothesis is it true?
 A: Note, that $T := (I - A)$ is self-adjoint. Let $M := \sup_{\def\norm#1{\left\|#1\right\|}\norm x = 1} \def\abs#1{\left|#1\right|}\def\<#1>{\left<#1\right>}\abs{\<Ax,x>}$, we will show that $\norm A \le M$. Let $x,y \in H$, then 
\begin{align*} 
  \<T(x+y),x+y> - \<T(x-y),x-y> &= 2\<Tx,y> + 2\<Ty,x>\\
                                &= 2\<Tx,y> + 2\<x,Tx>\\
                                &= 4\Re\<Tx,y>
\end{align*}
Hence, due to the parallelogram identity,
\begin{align*}
  4\Re\<Tx,y> &\le M\norm{x+y}^2 + M\norm{x-y}^2\\
         &= 2M\bigl(\norm x^2 +\norm y^2 \bigr)
\end{align*}
Hence, we have
$$ \Re \<Tx, y> \le M, \qquad \norm x, \norm y \le 1 $$
Now, given $y$ choose $\lambda \in \mathbf C$ with $\abs \lambda = 1$ such that $\Re \<Tx,\lambda y> = \abs{\<Tx, y>}$, then $\abs{\<Tx,y>} \le M$, hence
$$ \norm A = \sup_{\norm x, \norm y \le 1}\abs{\<Tx,y>} \le M. $$
A: Denote numerical range:
$$\mathcal{W}(A):=\{\langle A\hat\varphi,\hat\varphi\rangle:\|\hat\varphi\|=1\}$$
By Cauchy-Schwarz:
$$\|\mathcal{W}(A)\|\leq\|A\|1\cdot1=\|A\|$$
For bounded operators:
$$A\in\mathcal{B}(\mathcal{H}):\quad\sigma(A)\subseteq\overline{\mathcal{W}(A)}$$
For normal operators:*
$$N^*N=NN^*:\quad\|N\|=\|\sigma(N)\|$$

All together gives:
  $$\|N\|=\|\sigma(N)\|\leq\|\mathcal{W}(N)\|\leq\|N\|$$
  Concluding equality.

*Hint: Neumann-Series
