This question is explored in detail in "All Numbers Great and Small," which can be found in Real Numbers, Generalizations of the Reals, and Theories of Continua (pp. 239-258).
Regarding automorphisms of $\mathsf{No}$ considered as an ordered field, there is, in fact, a proper class of such. Or, put in a (perhaps) more palatable way, given any set of ordered field automorphisms of $\mathsf{No},$ there is an ordered field automorphism of $\mathsf{No}$ not contained in the given set.
However, the identity map is the only ordered field automorphism that respects the tree structure inherent in the construction of $\mathsf{No}.$ That is, if we define the relation $<_S$ by $x<_S y$ (read "$x$ is simpler than $y$") iff $x\in L_y\cup R_y$ (where $L_y,R_y$ are the respective sets of left and right options of $y$), then the identity map is the only automorphism on $\mathsf{No}$ that is $<_S$-preserving (this is the first theorem of $\S5$).