# Intuition behind aparticular formulation of Bayes's Theorem

Bayes's theorem states $P(A\mid B) = \dfrac{P(B\mid A)\cdot P(A)}{P(B)}$. The intuition behind this is pretty simple: if $B$ is true, then the probability that $A$ is true is the number of cases where $A$ is true out of all cases where $B$ is true.

Now, here is another formulation of the rule, just rearranging fractions: $\dfrac{P(A\mid B)}{P(A)} = \dfrac{P(B\mid A)}{P(B)}$. To me, what this says is that "if upon learning $B$ is true, we think $A$ is $x$ times more likely to be true than we previously thought, then upon learning $A$, $B$ is $x$ times more likely to be true than we previously thought." But this sentence does not seem similarly obvious to me. Is there a natural interpretation of this?

• The equation says that conditioning on B increases the probability of A by the same ratio that conditioning on A increases the probability of B. (You are correct that this is somewhat non-obvious). In a sense, this means that if the fractions exceed 1, then $A$ and $B$ are "positively correlated" (synergistic), and that this relationship is symmetric. The relationship ties in with the concept of lift in data mining: en.wikipedia.org/wiki/Lift_(data_mining). – Marconius Aug 25 '15 at 21:26

I agree that this is less obvious, but you can go some way towards making intuitive sense of it by noting that it's obvious in three important cases:

If $A$ and $B$ are identical, it's obviously true by symmetry.

If $A$ and $B$ are independent, it's obviously true because both ratios must then be $1$.

If $A$ and $B$ are mutually exclusive, it's obviously true because both ratios must then be $0$.

Given this, it would be surprising if such simple ratios would manage to coincide at three different points but not in general.