I am trying to figure out the reason for this line of deduction ( It is a proof for Householder's transformation on some vector) $$\|\mathbf{v}-\mathbf{u}\|^2= \langle \mathbf{v},\mathbf{v}\rangle- \langle \mathbf{v},\mathbf{u} \rangle-\langle \mathbf{u},\mathbf{v} \rangle+\langle \mathbf{u},\mathbf{u} \rangle = -2\langle\mathbf{v}-\mathbf{u},\mathbf{u} \rangle $$
How did they deduce the first and the second equality? Do we use a geometrical aid to help us think about this?