I've always thought about the Hessian like this:
Let $f:\mathbb R^n \to \mathbb R$ be smooth. Let $g:\mathbb R^n \to \mathbb R^n$ such that $g(x) = \nabla f(x)$. (I am using the convention that $\nabla f(x)$ is a column vector.) Then the Hessian of $f$ at $x$ is, by my definition, the $n \times n$ matrix $H(x) = g'(x)$.
However, with this way of looking at the Hessian, I'm not thinking of $H(x)$ as being a quadratic form. I'm worried that there is a "quadratic form" viewpoint of the Hessian that I am missing. There is a rule of thumb I've heard that when a matrix (such as the Hessian) is automatically symmetric, then it's often most natural to think of it as defining a quadratic form. I realize that you can define a quadratic form at $x_0$ by $x \mapsto \langle x, H(x_0) x \rangle$, and that this quadratic form appears in Taylor's formula. But I still think I'm missing something, because I don't see why it is fundamentally most natural to think of the Hessian as being a quadratic form.
Is it true that there is a quadratic form viewpoint that I'm missing out on? If so, what is it? More generally, what do you think is the best way to think about the Hessian?