The idea is to replace each of the factors by its Maclaurin series,
$$e^{-x}\sqrt{1+cx}=\left(\sum_{n\ge 0}(-1)^n\frac{x^n}{n!}\right)\left(\sum_{n\ge 0}\binom{1/2}n(cx)^n\right)\;,$$
and then approximate this by ignoring the non-linear terms in the two series:
$$e^{-x}\sqrt{1+cx}\approx (1-x)\left(1+\frac12cx\right)\;.\tag{1}$$
Note: The binomial coefficient $\binom{r}n$ is probably unfamiliar when $r$ is not a non-negative integer; it’s just an abbreviation for $$\frac{r(r-1)(r-2)\dots(r-n+1)}{n!}\;,$$ so $\binom{r}0=1$, and $\binom{r}1=r$.
Multiply out the righthand side of $(1)$:
$$e^{-x}\sqrt{1+cx}\approx 1+\left(\frac{c}2-1\right)x-\frac12cx^2\;.$$
You want this to be approximately constant when $|x|$ is small. For $x$ near $0$, which changes faster, $x$, or $x^2$? It’s $x$, right? The graph of $y=x^2$ is practically horizontal near $0$, while the graph of $y=x$ has slope $1$. Thus, you want to choose $c$ to kill off the $x$ term, so that $$e^{-x}\sqrt{1+cx}\approx 1-\frac12cx^2\;,$$ and the function is nearly constant at $1$ for $x$ near $0$. This evidently means taking $c=2$, and we have finally $$e^{-x}\sqrt{1+2x}\approx 1-x^2\approx 1$$ for $x$ near $0$.