Suppose that $E \to B$ is a vector bundle and $f:A \to B$ is continuos. If $s$ is a section of $E$ how to define a section of pullback bundle? On wikipedia they say that it induces the section of the pullback bundle simply by defining $f^*s:=s \circ f$. Being precise, $f^*E$ is defined as $\{(x,v) \in A \times E: f(x)=p(v)\}$ where $p:E \to B$ is a projection. So an element $f^*s(x)$ should be of the form $(x,v)$ with some $x \in A$ and $v \in E$. On the other hand I read somewhere that one should use some universal property to obtain the section of the pullback bundle. So my question is
Question: how to define a pullback of a given section $s$?