Sounds like you know that L'Hôpital's rule won't work and are asking why. So let's see why L'Hôpital's rule is true.
Recall that the derivative of a function at a point $a$ is the best linear approximation. Roughly, this means that very near some constant $a$, we can write
$$f(x) = f(a) + f'(a)(x-a) + \text{very small stuff}$$
where the small stuff is negligible if $x$ is close to $a$. Now suppose you have $g(x)$ (for which you can also write a linear approximation) and you want to evaluate
$$
\lim_{x \to a} \frac{f(x)}{g(x)}.
$$
When we take the limit, we only care about values where $x$ is close to $a$, so we can ignore the small stuff (if you want more precision, ask in the comments, but I hope you get the idea). Therefore
$$
\lim_{x \to a} \frac{f(x)}{g(x)} = \lim_{x \to a} \frac{ f(a) + f'(a)(x-a)}{ g(a) + g'(a)(x-a)}.
$$
Now, if $f$ and $g$ both vanish at $a$, i.e., if you started with an "indeterminate form" $0/0$, then the right hand side is
$$
\lim_{x \to a} \frac{ 0 + f'(a)(x-a)}{ 0 + g'(a)(x-a)} = \frac{f'(a)}{g'(a)}
$$
and you recover L'Hôpital's rule ! On the other hand, if $f$ and $g$ don't both vanish at $a$, we don't get the simplification, and so you have to find some other way to evaluate the limit (but usually it's easy, since if $g$ vanishes at $a$ and $f$ doesn't the limit won't exist, and if $f$ vanishes at $a$ and $g$ doesn't, the limit will be zero. If neither vanishes then the limit is just the quotient of the values.)