Converse to Chinese Remainder Theorem So as seen on this question Converse of the Chinese Remainder Theorem, we know that if $(n,m) \neq 1$, then $\mathbb{Z} /mn \mathbb{Z} \ncong \mathbb{Z}/n\mathbb{Z} \times \mathbb{Z}/m\mathbb{Z}$, because the right hand side does not have an element of order $nm$.
But take a more general setting. Let $R$ be a commutative ring, and let $A,B$ be ideals in $R$. $A$ and $B$ are said to be comaximal if $A+B=R$. If $A, B$ are comaximal, then we have: $R/AB \cong R/A \times R/B$. In this setup, is the converse true? 

If we have $A, B$ ideals in $R$ such that $R/AB \cong R/A \times R/B$, do we always have that $A$ and $B$ are comaximal?

 A: I'll assume the isomorphism is as $R$-modules (or the result is false, see Can $R \times R$ be isomorphic to $R$ as rings?).
Suppose $R/A\oplus R/B\cong R/AB$, in particular is cyclic, and that $(x+A,y+B)$ is a generator. Then, for some $r\in R$, $(1+A,0+B)=r(x+A,y+B)=(rx+A,ry+B)$, so
$$
1=rx+a,\qquad ry\in B
$$
for some $a\in A$. Then $y=y1=ay+rxy\in A+B$. If $z\in R$, then
$$
(0+A,z+B)=s(x+A,y+B)
$$
for some $s\in R$, which implies $z+B=sy+B\in(A+B)/B$, so $A+B=R$.
The same proof of course applies if instead of $AB$ we have any other ideal, in particular $A\cap B$.
A: If you are considering the quotients as $R$-modules, it's not hard to prove that if $I,J$ are not comaximal, then $R/IJ\not\simeq  R/I\times R/J$: take a maximal ideal $M$ containing $I,J$ and tensor the both sides by $R/M$ (over $R$) in order to get a contradiction. (In fact, $R/I\times R/J$ is a cyclic $R$-module iff $I+J=R$.)
If the isomorphism is of rings, then the claim holds trivially for local rings. For the general case consider a ring $R$ such that $R\simeq R\times R$ (for such an example look here) and $I=J=(0)$.
