Poisson Processes: Bidding Model with threshold $\theta$

The Question:
Let $U_{1},U_{2},...$ be independent RVs, each uniformly distributed over (0,1]. These random variables represent successive bids on an asset that you're trying to sell, and that you must sell by time t = 1. As a strategy you adopt a secret number $\theta$, and you will accept the first offer that is greater than $\theta$. For example, you accept the second offer if $U_{1} \le \theta$ while $U_{2} > \theta$. Suppose that the offers arrive according to a unit rate Poisson process ($\lambda = 1$).
(1) What is the probability that you sell the asset by time t =1?
(2) What is the value for $\theta$ that maximizes your expected return? (You get nothing if you don't sell the asset by t = 1).
(3) To improve your return you adopt a new strategy, which is to accept an offer at time t if it exceeds $\theta(t) = (1-t)/(3-t)$. What are your new chances of selling the asset, and what is your new expected return?

Just for the first part (1) I'm still quite unsure what to do. What seems somewhat reasonable to me is to calculate $Pr[X_{T}(t) > \theta | X(t) > 0]$ where $X_{T}(t) = max(U_{1},...,U_{X(t)})$. Because the max value would have to be greater than $\theta$ conditioned on there being more than zero bids sent in. I'm not sure how to calculate this probability either though. Hints and clarifications would be very much appreciated thanks.

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So an offer is accepted with probability $1-\theta$, so you imagine you define a new 'acceptable offer' process, such that it jumps with probability $\theta$ if the 'offer arrival' process jump. the probability the asset is sold by time 1 is simply the probability your 'acceptable offer' process jumped before time 1. so what is this, by the property of Poisson processes? (Or waht is the 'acceptable offer' process?)
For the second part, sure you are maximising $\theta p$ where $p$ is the probability you got in the first part, so differentiation?
Unfortunately no. Maybe I could have an indicator of sorts defined as: $X(t)=X_{0}(t) + X_{1}(t)$ // $X_{1}(t) = \sum_{k=1}^{\infty}U_{k}I_{k}$ // where $I_{k} = \begin{cases} 1, & \text{if$U_{k} > \theta$} \\ 0, & \text{if$U_{k} \le \theta$} \\ \end{cases}$ – rhl Mar 29 '13 at 23:32
Yes $X_0(t)$ is a poisson process with parameter $\theta$ This is the thinning property of Poisson process. Look this up. Needless to say $X_1(t)$ is a poisson process with parameter 1-$\theta$ – Lost1 Mar 30 '13 at 8:09