If $M$ is the midpoint of the side it's on, then the horizontal width at that altitude is $\frac{5+11}{2}=8$. The areas of both the top and the bottom halves of $F$ are $\frac12\cdot8\cdot\frac72$, so the whole area is $8\cdot\frac72=28\text{ cm}^2$.
Justification:
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Assume $\overline{AB}\,\|\,\overline{DC}\,\|\,\overline{MN}$ and $M$ is the midpoint of $\overline{AD}$. By similar triangles, $|\overline{MP}|=\frac12|\overline{AB}|$ and $|\overline{PN}|=\frac12|\overline{DC}|$. Thus, $|\overline{MN}|=\frac12\left(|\overline{AB}|+|\overline{DC}|\right)$.
The sum of the altitudes of $\triangle BMN$ and $\triangle CMN$ on base $\overline{MN}$ is $7$. Thus, $|F|$, the sum of the areas of the triangles, is half the sum of the altitudes $\times$ the base $=\frac12\cdot7\cdot\frac12(5+11)=28$.