Isomorphism between two groups

By a‎ ‎well ‎known ‎fact ‎we ‎have: ‎ ‎ $$\left\{ \left(\begin{array}{ccc} 1 & a & b\\ 0 & 1 & c\\ 0 & 0 & 1 \end{array}\right)‎‎\vert‎‎‎a,b,c\in‎\mathbb{F}_{3}\right\} ‎‎\cong(‎\mathbb{Z}_{3}‎\times\mathbb{Z}_{3})‎\rtimes\mathbb{Z}_{3}$$ ‎ Now I have two questions:‎‎

1) What is the action of ‎$‎‎‎\mathbb{Z}_3‎‎$‎ on ‎$‎\mathbb{Z}_3 ‎\times \mathbb{Z}_3‎‎$‎?‎‎

2) Under which isomorphism these two groups are isomorphic?‎

Many thanks.

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Tried to fix your TeX code. Does this looks good? $$\left\{ \left(\begin{array}{ccc} 1 & a & b\\ 0 & 1 & c\\ 0 & 0 & 1 \end{array}\right)‎‎\vert‎‎‎a,b,c\in‎\mathbb{F}_{3}\right\} ‎‎\cong(‎\mathbb{Z}_{3}‎\times\mathbb{Z}_{3})‎\rtimes\mathbb{Z}_{3}$$ – zaarcis Feb 10 '13 at 22:09
Yes of course! That's right. many thanks Ilmārs Cīrulis! I tried so much to write this but I couldn't. – shankfei Feb 10 '13 at 22:13
How is it that the fact is well-known and you are asking these questions?! :-) – Mariano Suárez-Alvarez Feb 10 '13 at 22:17
It's nice. :) But I messed little bit up lines (= lost few linebreaks) and can't fix it because such change is too small to be allowed. – zaarcis Feb 10 '13 at 22:19
@ Mariano Suárez-Alvarez! actually I think it is well-known, because I saw it in an article without any detail. Maybe it isn't! – shankfei Feb 10 '13 at 22:25

You may take for $\mathbb{Z}_3\times \mathbb{Z}_3$ the normal subgroup $$\left\{ \alpha_{a,b} = \begin{bmatrix} 1 & a & b\\ & 1 & \\ &&1 \end{bmatrix} : a, b \in \mathbb{F}_{3} \right\},$$ (I am omitting zeroes) and for the "other" $\mathbb{Z}_3$ the subgroup $$\left\{ \gamma_{c} =\begin{bmatrix} 1 & & \\ & 1 & c \\ &&1 \end{bmatrix} : c \in \mathbb{F}_{3} \right\}.$$ It is easly checked that the action is given by $$\gamma_{c}^{-1} \alpha_{a,b} \gamma_{c} = \alpha_{a, ac+b}.$$ This should tell you everything you want.
Write the matrix in your question as $(a,b,c)$ for simplicity and —computing explicitly— find the formula for the product $(a,b,c)\cdot(a',b',c')$ This should make it obvious how the semi-direct product is constructed.