Let's prove that $A = \mathbb{C} - \{0\}$. First, we'll prove that $A \subset \mathbb{C} - \{0\}$, then we'll show that $\mathbb{C} - \{0\} \subset A$.
- Let's show that $A \subset \mathbb{C} - \{0\}$. This amounts to showing that $0$ does not belong to A. Given any z such that $0 < |z| < |r|$ then we can write: $1/z = a + ib$ (with $a, b \in \mathbb{R}$). Then $|z| = exp(a) > 0$. Thus, $0$ is not in A.
- Now, let's show that any non-zero complex number $x$ can be written as $x = \exp(1/z)$ with $0 < |z| < |r|$. This will demonstrate that $A \subset \mathbb{C} - \{0\}$. For that, we pick $x \neq 0$. We write $x$ in exponential form ($\rho, \theta \in \mathbb{R}$):
\begin{eqnarray}
x & = & \rho e^{i\theta}\
& = & \exp(ln(\rho) + i\theta)
\end{eqnarray}
Let's pick $k \in \mathbb{N}$ such that $|ln(\rho) + i\theta + 2k\pi| > 1/|r|$. Then $z = ln(\rho) + i\theta + 2k\pi$ verifies $0 < |z| < |r|$ and we have $x = exp(1/z)$. Thus $x$ belongs to $A$.
We have shown that A both contains and is a subset of $\mathbb{C} - \{0\}$. Thus $A = \mathbb{C} - \{0\}$