The symmetry of the integrand and variable substitution $t=1/(1-x^2)-1$ can be used to transform your integral as follows:
$$
I=\int_{-1}^1 \exp\left(\frac{1}{x^2-1}\right)dx=\int_0^1 2\exp\left(\frac{1}{x^2-1}\right)dx
=\frac{1}{e}\int_0^{\infty}\frac{e^{-t}dt}{\sqrt{t}(1+t)^{3/2}}\,,
$$
Maple can evaluate this integral in terms of Meijer's $G$-function, just as obtained by J.M. after "coaxing" his Mathematica. Alternatively, this integral can be recognised as Whittaker's function $W$. The same conclusion can also be arrived at by noting that this integral is, effectively, a Laplace transform and using an appropriate command of Maple (or Mathematica), with the result
$$
I=\sqrt{\frac{\pi}{e}} W_{-\frac{1}{2},-\frac{1}{2}}(1) \approx 0.44399\,.
$$
This answer is only slightly more elegant than J.M.'s; it's still not elementary and I am unsure whether you would describe Whittaker's function as "popular". You may also consider reformulating this in terms of confluent hypergeometric function.
Updated 15/05/2012: It seems that you can avoid using Whittaker's function after all, at the cost of computing a modified Bessel function and a certain continued fraction. Specifically, identities 13.17.3 and 13.18.9, given in the "new" DLMF, lead to the simple result:
$$
I=\frac{K_0(1/2)}{C\sqrt{e}}\,,
$$
with constant $C$ given by the following continued fraction:
$$
C=1+\frac{1/2}{1+}\,\frac{3/2}{1+}\,\frac{3/2}{1+}\,\frac{5/2}{1+}\,\frac{5/2}{1+}\,
\frac{7/2}{1+}\,\frac{7/2}{1+}\,\cdots
=\frac{W_{0,0}(1)}{W_{-\frac{1}{2},-\frac{1}{2}}(1)}\approx 1.2628295456\,.
$$
In terms of functions involved, this is a lot more "elementary". From the computational point of view, I suspect that the original answer above is more practical.