# strictly convex space ---> strictly convex function

How would you prove that in a strictly convex normed vector space, the function $f(x) = \| x \|^2$ is strictly convex??

FYI:

$E$ is strictly convex iff $\| t x + (1-t) y \| <1$ for all $x,y \in E$ such that $x \neq y$ and $||x||=||y||=1$.

-

$$\| \frac{t \|x\|}{t \|x\| + (1-t) \|y\|}\frac{x}{\|x\|} + \frac{(1-t) \|y\|}{t \|x\| + (1-t) \|y\|}\frac{y}{\|y\|} \|<1$$
Also, the result also holds for $f(x)=x^p$, with $p \geq 1$.