Let $f(p):=\frac 1p\log\int_{\Omega}|f|^pd\mu-\int_{\Omega}\log|f|d\mu$.
Since $t\mapsto \log t$ is concave, by Jensen inequality we get $f(p)\geqslant 0$. Using the inequality $\ln(1+t)\leqslant t$ we have
$$0\leqslant f(p)\leqslant \frac 1p\left(\int_{\Omega}|f|^pd\mu-1\right)-\int_{\Omega}\log|f|d\mu.$$
Now the problem reduces to show that $\lim_{p\to 0}\frac 1p\left(\int_{\Omega}|f|^pd\mu-1\right)-\int_{\Omega}\log|f|d\mu=0$. To see that, take a sequence $\{p_n\}$ which converges to $0$ and put $f_n(x):=\frac{|f(x)|^{p_n}-1}{p_n}-\log |f(x)|$.
The sequence $\{f_n\}$ converges almost everywhere to $0$ and we have, if $t\geq 1$, $0<p<1$
$$\left|\frac{t^p-1}p\right|=\int_1^t s^{p-1}ds\leqslant t-1$$
since the map $s\mapsto s^{p-1}$ is decreasing, and if $0<t<1$
$$\left|\frac{t^p-1}p\right|=\int_t^1s^{p-1}ds\leqslant \int_t^1s^{-1}ds=-\log t$$
so denoting $A=\{x, |f(x)|\geqslant 1\}$,
$$|f_n(x)|\leqslant (|f(x)|-1)\mathbf 1_A(x)-\log|f(x)|\mathbf 1_B(x)+\log|f(x)|,$$
which is integrable. We can conclude by the dominated convergence theorem.